Getting funding doesn’t mean an idea is workable


If YOU are building a product or have an idea for one, finding out if people will pay you money for it in the first place seems to be the logical first step.

Makes sense doesn’t it? Why waste time and money creating something that no one actually wants? But as it turns out, the lack of knowledge about the basics of building a business is a widespread issue.

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Opinion , Gabberish column

   

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