Education

Sunday October 25, 2009

Successful partnership

ADVERTISING and graphic design students from The One Academy (TOA) had the opportunity to learn from industry players during a recent collaboration with Merck Sdn Bhd, a German pharmaceutical and chemical company based in Petaling Jaya.

The students were taught how to communicate and execute their ideas as professional designers.

Tan receiving a framed certificate on the academy’s behalf from Krause- Harder

Team leaders from Merck also shared some industry norms and practices to enrich their learning experience.

The students were divided into teams where they then showcased their enterprise and flair by completing four projects led by their respective leaders.

The tasks included producing a corporate profile, conceptualising a package design, and developing marketing material for Merck products.

The students then presented their projects to a panel of judges from Merck, HOE Pharmaceuticals, Teikoku Printing Inks Malaysia and TOA senior lecturers Tan I-Ching and Lily Noguchi.

Merck Sdn Bhd managing director Justus Krause-Harder praised the students for their hard work.

A still from My Telatori. The film won the Best Animation award in the Malaysian Film Festival 2009.

He complimented them for their team effort to successfully complete the projects, as well as encouraged them to take the collaboration as a good opportunity to work with industry professionals.

Meanwhile, digital animation students from the academy bagged the Best Animation Award in the recent 22nd Malaysian Film Festival held in Kota Kinabalu, Sabah.

Beating off major industry competitors, students Chin Kuan Win, Julian Chai, Collin Hee, Goh Kok Ming, Tay Fang Chyi and Yow Han Chong emerged victorious with their short film My Telatori.Team leader Kuan Win said that the twin concepts behind the film were children and imagination.

“Remember when we were young, the world was our playground and the things around us were our toys?

“In My Telatori, we wanted to portray that idea, where we tell a story about kids who want to have fun.”

According to him, team work and having a strong art sense are important in the animation field.

“In terms of art sense, we need to be able to ‘see’ whether our work is good enough and not just to produce without being able to judge the quality of our work.”

Recipients of the Best Animation Award. From left: Kuan Win, Collin, Julian, Han Chong and Fang Chyi.

It took the team almost a year to complete the short film ‘My Telatori’, amidst challenges such as technical faults, quality control, and even arguments among the team members.

However, it was clear that their effort paid off.

“When they announced the winner we were happy but speechless,” said an elated Kuan Win.

Another animated piece entitled ‘Still Alive’ from the academy was also nominated in the finals.

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