Sunday June 24, 2012
Comics for AIDS awareness
CHEVRON Malaysia Limited has produced customized Caltex-branded comics targeted at youth to encourage HIV and AIDS awareness.
The novel outreach tool was created with Strika Entertainment, and takes on the look and feel of the popular Supa Strikas print and static digital comics.
The free comics are available in English and Bahasa Malaysia on a dedicated HIV and AIDS awareness page on www.caltex.com.my.
“Capitalizing on Caltex’s global sponsorship of Supa Strikas, we believe the comics could prove a creative and effective medium in making HIV and AIDS awareness accessible to children and adolescents.
“The illustrated format draws on the special interest of youth, while conveying a relatable story that encourages understanding, and helps reduce the stigma against those affected,” said Chevron Malaysia Country Chairman Jeremy Oh.
The initiative is in line with Chevron’s global Energy for Learning commitment, which aims to support learning-based programs, including HIV and AIDS awareness.
Chevron, through its Caltex brand, works closely with partners Malaysian AIDS Council and Foundation (MAC/F) in efforts related to HIV and AIDS advocacy.
Oh said Chevron had joined other leading corporations to discuss education and prevention programmes in the workplace during the Malaysian Business Consortium on HIV and AIDS Business Forums organized by MAF.
Internally, Chevron also conducts regular staff awareness training.
A recent annual International AIDS Memorial Day Charity Sale raised more than RM5,000 towards improving the lives of those affected by HIV and AIDS.
Free comprehensive health screening vouchers incorporating HIV testing were also distributed to improve HIV status awareness and reduce the stigma often associated with getting tested.
RSS
