Thursday July 10, 2008
Looking East
The opening of Coach’s first global flagship store in Hong Kong marks the start of the next phase of the label’s growth in the Far East.
ARTSY black and white images of New York City’s (NYC) landscapes and its fashionable women dominate Coach’s new MYNY by Reed Krakoff campaign.
Uniquely designed: The Coach global flagship store in Hong Kong cuts a striking figure at Queen’s Road Central with its glass and stainless steel back-lit Signature facade. The theme was introduced during the opening of Coach’s first global flagship store in Hong Kong recently.
The large-scale opening event, supported by an integrated outdoor marketing and advertising campaign that included the launch of the www.mynycoach.com website, saw a convergence of media members from China, Hong Kong, Taiwan, Australia, Singapore, Indonesia and Malaysia.
“Hong Kong is an important destination for Coach as it is the gateway to Asia. Hong Kong is a leader not only in business, but also in fashion and lifestyle,” said Coach Inc chairman and CEO Lew Frankfort.
“The opening of our new Hong Kong global flagship store, combined with our agreement to assume direct operation of our retail business in Hong Kong, Macau and mainland China, mark the commencement of the next phase of Coach’s growth in this part of the world.
“We are now poised to build the third leg of our business in China, following our successes in North America and Japan.”
Ian Bickley, Coach International president said: “Our continuing strong international results reflect the enthusiasm that consumers worldwide have towards Coach’s broad and modern products offering innovative, relevant lifestyle collections.
“Over the next five years, we expect to open over 50 new locations, aggressively growing our sales and market share in this region.
Bags and accessories galore: The Coach global flagship store in Hong Kong showcases the world of Coach products, and carries a range of exclusive items, including those from its Legacy boutique in Bleecker Street, New York City. “Our goal is to be one of the top three imported handbag and accessory brands, with sales of over US$250mil (RM813.8mil) and a market share of at least 10% by fiscal 2013, up from about US$30mil (RM97.7mil) and 3% today.”
The store’s unveiling on Queen’s Road Central was celebrated with a series of events featuring celebrities Shu Qi, Zhou Xun and Du Juan at its ribbon-cutting ceremony and an exclusive dinner with a menu designed by famed New York chef Rocco DiSpirito.
The celebrations culminated with a VIP concert and party at Pop TV Arena in Kowloon.
It included performances by Grammy-winning artiste John Mayer who entertained the crowd with an amazing set that included hits like :Your Body is a Wonderland: and :No Such Thing:, while NYC nightlife staple DJ AM had the crowd rocking into the night.
The night festivities took place under an enormous tent with Coach’s Signature façade. A NYC landscape featuring black and white images shot by Krakoff served as the backdrop for the concert. - By Jade Chan
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