Thursday October 11, 2012
Panasonic’s beauty equipment
By WONG LI ZA
star2@thestar.com.my
Panasonic has come up with a range of beauty equipment designed to meet the needs of contemporary women.
MODERN women today should give themselves a pat on the back. Many juggle two full-time jobs – a demanding career and raising a family – and they do both commendably.
While every woman would like to look great at the part, their busy schedules often make it hard for them to visit hair and beauty salons as often as they like.
Enter Panasonic Beauty, a range of products by the Japanese electrical giant that caters to women’s beauty and grooming needs.
Panasonic Consumer Marketing Asia Pacific unveiled its latest range of Panasonic Beauty products, with the tagline “Beauty of Empowerment”, for the South-East Asian market at a regional press conference held in Bangkok on Sept 13.
“In Asian markets, such as Thailand, Vietnam, Indonesia, Malaysia and Singapore, more and more independent women are carving out their own success paths. We hope Panasonic Beauty products can become central to their beauty, grooming and wellness needs, factoring in their busy lifestyles,” said Hiroyoshi Suga, managing director of Panasonic Consumer Marketing Asia Pacific, at the launch held at the prestigious St Regis Hotel.
The products were the Nanocare Hairdryer, Nanocare Facial Ionic Steamer, Eyelash Curler and Pocket Doltz Toothbrush, stylishly designed in fuchsia.
“Panasonic is constantly innovating and developing technologically advanced products. For Panasonic Beauty products, we researched extensively on the different types of women’s hair, skin and lifestyle, and their perception towards beauty,” said Osamu Fukuya, Panasonic Corporation’s general manager of appliances marketing division.
The equipment (except for the eyelash curler and toothbrush) incorporates the company’s trademarked nanoe technology, developed by Panasonic to produce nano-sized electrostatic atomised water particles.
Electrostatic atomised water technology involves gathering moisture from the air and applying a high voltage to generate nano-sized water particles, which are one million times smaller than those of ordinary steam.
Electrostatic atomised water contains highly reactive components that can inhibit viruses and bacteria as well as reduce pesticides.
Although the nanoe technology was developed by Panasonic over 10 years ago, it is being used for the first time in the brand’s beauty equipment.
Nano-sized ion particles contain 1,000 times more water than negative ions. Being much smaller than regular particles, these nano-sized particles (pH5.5) are believed to penetrate hair, scalp and skin more effectively to keep them better moisturised and for longer periods.
It is claimed that nanoe is also more effective in removing bacteria and odour compared with regular ions.
To introduce the products at the launch, four brand ambassadors from different South-East Asian countries, including E! News Asia’s host Marion Caunter, representing Malaysia and Singapore, were present for the event.
“I’m extremely honoured to be a Panasonic Beauty ambassador.
“My philosophy is simple. When you look good, you feel good. And when you feel good, you’ll feel more confident about yourself. Panasonic Beauty products do just that. I become a very confident woman when I step out of my house every day. All women should feel this way,” she said.
Panasonic’s first hairdryer was launched in 1937 in Japan. Since then, the brand has expanded its offering and now boasts 14 types of hairdryers.
The latest – the Panasonic Beauty Nanocare Hairdryer – which incorporates the nanoe technology, aims to be the hairdryer with a difference.
It delivers nano-sized moisture ions that penetrate deeper into hair cuticles and scalp, working towards tightening hair cuticles and balancing hair pH.
The result? Scalp is believed to be less oily while hair follicles are better moisturised, leading to healthier, stronger and silkier hair.
The hairdryer also features a set mode that caps the temperature at 50°C to not only help dry your hair quickly but also protect it from excessive heat damage. It comes with two speed and three temperature selections, and a quick-drying nozzle.
For your own facial spa at home, check out the Nanocare Facial Ionic Steamer.
Its nano-sized steam particles are believed to penetrate quickly into the sebum layer of skin for deep moisture retention. The steam helps to lift dirt and oil off the skin, providing deep-cleansing treatment for your face.
Frequent use of the Ionic Steamer is said to increase the firmness and suppleness of your skin.
At the regional launch, Dr Pakpilai Thavisin, an aesthetic dermatologist in Thailand, said nanoe technology is important to penetrate skin better for deeper cleansing.
“Before removing your make-up, use the steamer for about two to three minutes, as that helps remove make-up better. After cleansing, use the steam again for about five minutes before applying regular skincare products for better absorption,” she said.
The steamer works for six minutes on one full tank of water. The optimal distance between your face and the steam outlet is about 20cm.
For your eyelashes, there is the Eyelash Curler, which aims to help you create longer, curlier lashes that last. Designed with a 360˚ rotating comb, it works on fake eyelashes as well.
Meanwhile, looking good includes having a beautiful smile – Panasonic’s other product was developed with this in mind. The newly designed Pocket Doltz Toothbrush features sonic vibration at 16,000 brush strokes per minute, said to clean teeth gently and more effectively.
Designed with inverted V-shaped bristles, the brush is structured to fit better in the mouth and reach the small corners.
The electric toothbrush can function up to 90 days on an AAA-sized battery. With a compact design that comes with a matching cap, it is also handy for travelling.
Also part of the range is the Compact Multi Straightener for both hair curling and straightening. Heating up in 40 seconds, it comes with a heat protective cap for easy storage.
Available in November will be the new Face-Hair Ioniser, which emits nanoe particles to penetrate into the deepest layer of skin to form a “moisturising mask”. This is said to help retain skin moisture and refine skin texture.
The Ioniser is also touted to firm up hair surface for a softer, more moisturised and refined effect. The device gives out continuous emission for eight hours, with an auto shut-off, and comes with a moveable nozzle that glides from 0° to an angle of 40˚.
Suitable for both home or office use, it is easy to operate at the touch of a button, and there is no need to add water.
The regional launch also saw the introduction of the Panasonic Beauty Portal and Beauty Wagon, which will cruise through various shopping malls, campuses and dealers’ premises all over Malaysia from November 2012 to January 2013.
For more info, visit the portal at panasonic.net/beauty.
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