Wednesday October 17, 2012
A healthy serving of sport for children
CHILDREN these days are kept occupied by being plonked in front of the telly, or having a smartphone or tablet device thrust into their hands.
Gone are the days when youngsters used to dive into drains to catch fish, climb trees to pick fruits, or play games outdoors.
Nestle Milo hopes to change all that. Since 2009, it has championed life values through sports via its Play More, Learn More campaign and continues to play an active role at the grassroots level to promote more time for sport for every child.
“All that seems to matter these days to parents is good grades.
“So Milo aspires to inspire kids to get into sports, and not just pursue academic excellence.
“That’s a message we’d like to send out to parents. It’s about leading a healthy lifestyle, too,” said Ng Su Yen, consumer marketing manager for Milo Coffee & Beverages business unit.
“In the process, sport unites people, bringing people’s values to the fore.”
She believes that sport is an important platform for everyone and that disability shouldn’t be a hindrance to learning or personal advancement.
“What we’re seeing is truly inspirational. This carnival is opening the eyes of both parents and kids alike, particularly parents, as they are finally able to see the potential of their children,” she said.
The carnival has only been held in the Klang Valley so far, but is expected to move around the country in the future.
Paralympians rising to the occasion