Thursday August 9, 2012
Craftsmanship the driving force behind T.M. Lewin
By CHESTER CHIN
Craftsmanship, rather than the latest fads, is the driving force behind T.M. Lewin.
TRENDS are tricky things. They are occasionally endearing, sometimes mortifying and tend to be temporary fascinations.
They’re also something that T.M. Lewin does not necessarily conform to. Over the last century, excellent craftsmanship, rather than the latest fads, has been the driving force behind the leading business wear’s success.
A brand that’s synonymous with the best of British style and elegance, T.M. Lewin has been offering complete practical working wardrobes for men and women since 1898.
The retailer, in collaboration with Jay Gee Melwani Group, recently held an official launch at its store in Pavilion Kuala Lumpur.
“We are proud of the rich and respected heritage we have continued to build upon over the last century. The brand launch signals a new stage in our evolution and the start of an exciting new era for the brand in Malaysia,” says the company’s international director Mark Dunhill.
While T.M. Lewin prizes evolvement, it has also stayed true to its legacy. “The brand started with the ambition to be businessmen’s retailer of choice. We’ve managed to achieve that throughout the years and part of that is due to our obsession with quality,” says Dunhill.
The attention to quality here means that every shirt and suit is designed in-house from fabric through to finished product, made using many of the same manufacturing techniques used over 100 years ago.
But the company has not relied solely on its reputation for men’s shirts, as detailing is also something that T.M. Lewin prides itself on.
Each hand-finished shirt includes lock-stitched buttons that don’t fall off, double cuffs and a choice of four sleeve lengths. Apart from that, the suit trousers are always left unhemmed so that they can be tailored to fit each customer. In other words, while the clothes may be city sharp, they also provide the sort of individuality that’s usually only attributed to personal tailors.
The company offers up to 100 new shirt fabric designs every month with each of the designs available in different cuts for different body shapes.
As part of the brand’s venture into Asian markets, it has developed the Regent fit shirt which is designed to cater for Asian preferences.
The new design sits alongside The Prince of Wales classic fit, The Windsor Semi-Fitted and the John Francomb Designer collection.
“From day one, T.M. Lewin has set out to be an international business. When you put on a piece from our label, we want you to feel secure and stylish.
“It’s all about dressing for success,” concludes Dunhill.
> T.M. Lewin is priced from RM299 to RM1,699. Its stores are located at Pavilion KL; Setia City Mall, Shah Alam; and 1 Utama, Petaling Jaya, Selangor.