Thursday September 6, 2012
Raising the bar
Supercharge your skin and strengthen its collagen-building power.
THE Oxford dictionary defines the word “perfect” as having all the required or desirable elements, qualities, or characteristics; by the same token, a perfectionist is a person who refuses to accept any standard short of perfection.
To apply the same standards to one’s skin may seem rather unreasonable but it isn’t impossible. Not if you go by Estee Lauder’s yardstick, anyway.
Holding firm to the brand’s philosophy that every woman can be beautiful, Estee Lauder has come up with Perfectionist (CP+R) Wrinkle Lifting/Firming Serum that’s touted to help correct, prevent and repair the look of serious lines and wrinkles, and loss of firmness, with exceptional speed.
Recent studies show that as we age, the energy our cells need to sustain the skin’s natural support structure decreases dramatically. As a result, skin gradually loses its ability to respond to the ageing process as efficiently as it used to, leading to loss of firmness and the eventual appearance of lines and wrinkles.
According to Estee Lauder’s lab findings, youthful skin cells are supported by a vital ionic “pump” that promotes skin’s natural energy potential, known as the Trans-Epidermal Electrical Potential (TEEP). Due to age and exposure to environmental assaults, the “pump” begins to slow down, diminishing the natural energy potential needed to sustain optimal natural repair.
The new advanced serum contains breakthrough CPR-75 Technology, that is said to supercharge skin’s natural energy potential and double its collagen-building power in one week.
Estee Lauder claims that with regular use of Perfectionist, lines and wrinkles are instantly plumped, skin feels smooth, looks younger and more radiant.
The CPR-75 Technology is a dual-action, advanced amino acid and protein complex that supercharges and re-strengthens skin’s natural collagen-building power. Made of a composition of artemia extract, advanced restructuring protein and chlorella vulgaris extract, the new technology is said to help boost energy potential, promoting optimal repair.
In-vitro testing by the brand shows a 54% boost in skin’s natural energy potential in just one day.
Critical proteins, collagen, laminin and fibronectin are boosted to give skin the strength it needs to help fight the look of lines, wrinkles and loss of firmness from within.
The Perfectionist (CP+R) also includes Flexible Elastomer Technology that acts almost like a “liquid bandage” to instantly fill-in and virtually “immobilise” the look of wrinkles. This technology helps reduce the depth and appearance of wrinkles by minimising the stress and strain of daily movement.
It offers light diffusion optics, which immediately diffuse and scatter light, blurring the look of lines and wrinkles. Formulated for a broad range of skin tones, they also help neutralise sallowness, dark spots and discoloration, so that skin looks brighter, clearer and younger.
Last but not least, it has Wrinkle Lift Restructuring Peptides, a blend of peptides, proteins and amino acids that amplify skin’s collagen and elastin production.
These powerful technologies and ingredients work synergistically to supercharge skin for a smooth, less lined, firmer and more lifted, youthful look.
Lightly scented with a delicate green-floral scent, the serum offers notes of white jasmine, fragrant peony and rich rose petals.
Dermatologist and ophthalmologist tested, the serum is appropriate for all ethnicities and skin types. Apply on clean skin before moisturising. – Patsy Kam
> The new Perfectionist (CP+R) Wrinkle Lifting/Firming Serum retails for RM270 (30ml) and RM380 (50ml). Available at all Estee Lauder counters nationwide.