Thursday January 10, 2013
Twist, and it turns
By S. INDRAMALAR
A piece of clothing that can transform into 14 different looks ... talk about value for money!
IT seems like the ultimate piece of clothing – a single top that can be worn more than a dozen ways, for either the day or night.
Sounds too good to be true? Well, here’s the “twist”, a lightweight stretchable knit top which can easily be worn as a sweater, a halter top, toga or even a headscarf.
The idea for the twist came from friends Wendy Liew and Joyce Chua. They were constantly on the lookout for clothes that not only look and feel good, but are versatile and can deliver more bang for their buck.
“When we shop, both Wendy and I look for clothes that are versatile. I don’t think it’s just us ... I think many women look for clothes that give them value for their money. The twist offers exactly that. You pay for one top but that one piece can be transformed into 14 totally different looks,” says Chua.
The twist is their inaugural design under their label Wendy-Joyce. It took them about four months from conception to actual production.
“We had to look for the right material. We wanted something that was comfortable and durable. The twist comes in one size but because the fabric is stretchable, all women can wear it whether they require a ‘small’, ‘medium’, ‘large’ or ‘extra large’,” adds Chua who is based in Johor Baru.
The two women have been friends for about a year – they met a couple of times at work events but kept in touch as they shared interests, including fashion. The decision to start a fashion business together “just happened” organically over time, shares Chua.
“It seemed like the natural thing to do. After all, we work well together and harboured this dream of having our own fashion line. This was something we both feel strongly about … creating fashion for women without them having to spend on so many different garments which could possibly become redundant over time. With this single piece, women can create their own style to fit their personalities or the occasion,” she says.
The 14 different looks the twist can achieve are the halter twist, the comfy twist (an outer piece like a cardigan), butterfly (with a simple knot at the neckline), the sexy (a knot at the waistline to accentuate the waist), toga (one-shouldered and tied at the waist), the fitted twist (a wraparound that’s secured at the back) and the glamour twist (which can be worn off-shoulder). It can also be used as a scarf (this look is called warmly) that is draped around the neck or a head scarf which is something the women included for their Muslim clientele.
“We each have our personal favourite styles. I like glamorous and feminine lines, so my favourite would be the glamour twist for social events which I will pair with a pencil skirt. I also like the ‘warmly’ which I think is simple but classy. For casual use, I usually try the ‘fronty twist’ which is a simple outer wear which knots in front.
“Wendy likes to play with style but she prefers a more professional look. Her favourites are the toga for clubbing and the sexy twist for the office,” concludes Chua.
The twist is only available online and it retails at RM129 at wendy-joyce.com.