Thursday January 24, 2013
In Beckham’s boxers
By WILLIAM K.C. KEE
FILM director Guy Ritchie (and Madonna’s ex) has directed a new campaign for David Beckham Bodywear at H&M. In it, Beckham is cast as an action hero.
“David is the perfect leading man,” said Ritchie in a press statement. “For me, this felt like more than a campaign – it was like directing a short film.”
The tongue-in-cheek campaign, which debuts worldwide on Feb 6, follows Beckham being chased through his neighbourhood streets of Beverly Hills clad only in his boxer briefs.
“Working with Guy has been a fantastic experience,” enthused Beckham. “I hope everyone has as much fun watching the film as I had making it.”
The bodywear line offers a new range of colours that come in tones of dark navy, red and utility green.
For Beckham fans, no doubt this ad will be a Valentine’s gift in itself.