Tuesday January 29, 2013
Fifty Shades harder
HARDCOVER first editions and paperbacks for the masses – that might be the established standard, but the Fifty Shades Of Grey trilogy by E.L. James is travelling in the other direction, with 200,000 hardcover copies due for release today.
The Fifty Shades series first made waves in online form as an illicit tribute to Stephanie Meyer’s Twilight novels, before its transformation into a bestselling paperback. So why produce a hardback edition now, after totting up 65 million sales worldwide without it?
Well, with Valentine’s Day approaching, publisher Vintage hopes that the hardcovers will bring with them not only the allure of a collector’s edition but also the prospect of becoming a gift for that special someone.
Certainly, the hardback has a different market in mind, trading at US$26 (RM79) instead of the US$10 (RM30) cover charge that a paperback or e-book version would ask.
Romantically minded gift-givers should also bear in mind that the Fifty Shades hardcover comes a day after the 200th anniversary of Jane Austen’s classic Pride & Prejudice, for which an anniversary edition has, of course, been made available. – AFP Relaxnews