Sunday January 6, 2013
Qoros reveals its first Euro-styled car
NEW independent Chinese carmaker Qoros has taken the wraps off the GQ3, the first of a family of all-new models designed and developed by an international team of experienced specialists and new, young talent, specifically for markets in China and Europe.
The first model from Qoros, the elegant GQ3 C-segment sedan, introduces design themes and styling features that will define a unique brand identity across the forthcoming family of Qoros models.
The GQ3 features an elegant exterior, a spacious, feature-packed interior, and is engineered to achieve top European and Chinese crash test ratings.
“During the development of the Qoros GQ3, we directed all our efforts towards the needs and expectations of today’s young, aspirational customers,” said Volker Steinwascher, Deputy Chairman of the Management Board at Qoros, in a press release.
“They are very sensitive about design and quality, are highly sophisticated users of technology, and insist on the very best safety standards. As an entirely new brand, we have the advantage of being able to focus our efforts, without compromise or distraction, on meeting the demands of these customers.”
Making its world debut at the Geneva International Motor Show (March 7-17, 2013), the Qoros GQ3 goes on sale in China in the second half of 2013, with the first cars arriving in Europe later in the year.
The face of the GQ3 sets the template for the Qoros model family, with wide headlamp units extending into the flanks of the car, framing the central upper grille at the same height. The standard alloy wheels feature a triple-split eight-spoke design, which will become another signature design element for the Qoros brand.
The GQ3 will offer generous interior space, and the horizontally arranged “floating” dashboard will further enhance the impression of space in the cabin.
Prominently occupying the GQ3’s central console is the innovative eight-inch (20cm) touchscreen infotainment system that represents an automotive industry first.
In addition, occupants are protected by a series of front, side and curtain airbags, as well as seatbelt restraint systems.