Tuesday February 12, 2013
Internet users seeking more invisibility
CONSUMER efforts to protect personal data and remain “invisible” online is leading to a “data blackhole” that could adversely impact digital advertisers, technology research firm Ovum said.
The move to seek “new tools that allow them to remain invisible — untraceable and impossible to target by data means” will impact advertisers who rely on that information to target their audiences, Ovum said.
Surveying consumers in 11 countries around the world, the research firm said 68% of respondents said they would select a “do not track” feature if this was easily available.
Mark Little, a principal analyst at Ovum, said Internet users were increasingly getting more access to new tools to “monitor, control and secure their personal data as never before”.
The recent scandal involving privacy breaches by mobile messaging service WhatsApp and lingering concerns over data use policies on Facebook and Google are prompting Internet users to be more guarded, Ovum added. — AFP