Monday February 4, 2013
THIS Chinese New Year (CNY), menswear brand John Master has launched its Mercerised Collection.
For the uninitiated, “mercerisation” is a process that removes lifeless, dull and dead cotton, done on either cotton fabric or on thread. It was founded in 1844 by scientist John Mercer, and the clothing and fabric industry have since evolved with its introduction.
So, what are the characteristics of mercerised cotton? It is said to be more lustrous, thus has more shine. It takes dye more readily resulting in more vibrant colours on clothing made from this fabric.
Fabrics and thread that have gone through the process are stronger, making clothing more durable. Mercerised cotton is also resistant to mildew.
The mercerisation process also reduces lint while clothing made in this process does not shrink or lose its shape, given proper handling and care.
The John Master CNY Mercerised Collection features an array of festive colours – peony red, shades of ocean blue, saffron orange, prune and willow white.
Available in both regular and tapered fit, the range is priced from RM159.90 to RM189.90.
A SPIRITED collection of snake-themed pieces can be found at LiuLiGongFang.
Under the watchful eye of creative director Loretta H. Yang, this range plays on the strength of the serpent and also highlights the brand’s long tradition of anthropomorphic animals.
“Heroes are made every day and we can borrow from the snake’s wisdom to change our destiny. From a corporate perspective, the snake’s astute ways also inspire people. Be prepared for the first strike of spring thunder and victory will be yours,” said LiuLiGongFang CEO and co-founder Chang Yi in a press release.
The snake’s nature is conveyed through key pieces named Within Grasp, A Spiritual Gem and Opulence Invites Sun. Most outstanding is the Ascending Authority (priced at RM1,100); the use of cubic zirconia introduces a luminous juxtaposition to its already opulent appearance.
Available at its boutique in Pavilion Kuala Lumpur.
HUSH Puppies’ collection features fresh hints of colours and captivating details in conjunction with this joyful period.
The soft delicate palette of cloud white, wheat, off white and ebony are highlighted by fruit and flora hues in shades of wild berry, lemon drops, sienna, tangerine and crimson.
Eye-catching details are in the form of printed floral motifs which evoke oriental themed gardens.
There’s something for the entire family, ranging from chic A-line dresses, gradient tone chequers shirts, cuff sleeve blouses, drawstring flora tops, contrast Peter Pan collared blouses, jersey polos, laid-back T-shirts to the Hush Puppies Iconic Dog embroidered basic polos.
Hush Puppies’ CNY range is available at leading department stores.
For the boys and girls
TO celebrate the auspicious festival, red in all different shades is a must-have. The striking shade is present throughout Poney’s CNY collection, which transforms heritage traditions into something new and contemporary.
For girls, the key looks include casual print T-shirts ethnic printed skirts and an outer layer of faux fur cosy fleece jackets.
The floral printed scarf and hat are must-haves to complement this style. Main fabric used is the multi-coloured jacquard knit. Colours include cool pink, saffron, citrus, leaf green, peacock blue, cinnamon and chestnut. There’s also embroidery in the form of pretty flowers.
For boys, they can be stylish in a soft wool blend melton jacket and corduroy poplin shirt. Bow ties and leather brogue shoes complement the look and add a touch of elegance. For boys, it’s yarn knit strata. Important shades are red (of course), blue indigo, country blue, apple cinnamon and white.
Priced from RM36 to RM199, the collection is available at Poney boutiques and leading department stores. – William K.C. Kee