Thursday March 14, 2013
New generation brightener
By Sheela Chandran
Research reveals that thinner Asian skin tends to dehydrate faster, resulting in premature aging and earlier dark spots.
ASIAN women who want brighter and more even skin tone can look forward to CyberWhite HD, Estee Lauder’s latest generation of advanced spot correcting and brightening skincare products.
The product range – an upgrade of the existing CyberWhite Brilliant Cells product range – is claimed to brighten, prevent dark spots and discoloration caused by ultraviolet radiation, stress, aging and pollution.
“Studies by Estee Lauder Research reveal that Asian skin have a thinner stratum corneum (moisture barrier) compared with Caucasian skin. This causes skin to dehydrate faster, which can result in premature aging and rough skin texture,” said Estee Lauder Companies’ executive director of skin biology, research and development Dr Nadine Pernodet, in a press release.
Research also shows that ultraviolet rays and pollution exposure are key contributors to the formation of dark spots. Exposure to pollution can cause irritation, activating a receptor called Aryl Hydrocarbon Receptors (AhR) that can lead to excess production of melanin, responsible for pigmentation.
The research centre collaborated with leading universities in Germany and Japan to study the effect of pollution on Asian skin versus Caucasian skin. Results found that women living in highly polluted areas have greater risk of developing dark spots as opposed to those residing in areas with low pollution exposure. The study also found this risk to be significantly greater in Asian women than in Caucasians.
“Estee Lauder Research also discovered that age spots appear in Asian skin at a younger age than on Caucasian skin. This is due to an increased amount of melanin content found in Asian skin.”
“We also discovered that Asian skin tends to have poor micro-circulation. As such, they have less blood flowing close to the surface which can cause skin to look dull and less rosy,” explained Pernodet.
CyberWhite HD contains an unprecedented concentration of up to 90% active Baicalin, an ingredient derived from Scutellaria flower extract, a herb commonly used in traditional Chinese medicine known for its soothing properties.
“Ultraviolet radiation exposure can activate AhR, leading to excess melanin production and subsequently, the formation of dark spots. We have added the new HD-90 Complex, containing a high percentage of Baicalin, to minimise spot formation.
“The brightening technology found in CyberWhite Brilliant Cells that effectively brightens dark spots and addresses key factors that contribute to overall skin dullness is also found in the new CyberWhite HD collection,” she said, adding that Estee Lauder Research is conducting more studies to determine more physiological differences and notable insights between Asian and Caucasian skin.
Besides helping to prevent new spots and discoloration, CyberWhite HD’s high potency formula is said to help correct spots and overall tone by reducing discoloration. Over time, the skincare range helps boost the support structure underneath age spots while breaking down pockets of melanin that accentuate the appearance of age spots.
CyberWhite HD product range consists of Advanced Spot-Correcting Essence, Moisture Lotion and Brightening Balm SPF 30.
The scent – developed by Japanese perfumers – uses the same signature CyberWhite HD fragrance which embodies purity and tranquillity. It was developed using synesthesia, a multi-sensory method using olfactive elements to reflect the most favoured associations with the colour white. The first impression is created with notes of apple and apricot.
The fragrance is also supported with a base comprising sandalwood, mosses and musk notes.
>Prices range from RM175 to RM350. Available at all Estee Lauder counters nationwide.