Thursday March 14, 2013
Tale of a timepiece
By William K.C. Kee
THREE decades ago, Swatch was born. The unexpected appearance of an affordable, Swiss-made plastic timepiece in 1983 turned the watch world upside down.
In 2006, Swatch celebrated the production of its 333 millionth watch. Today, Swatch is one of the biggest brand names in the world, known everywhere as a maker of watches in tune with the latest trends.
This year, there is a special edition timepiece in conjunction with Swatch’s 30th year.
Priced at RM245, it will be available at Swatch outlets from tomorrow.