Monday March 18, 2013
Bridal bedding collections to celebrate that joyous union
By LEE MEI LI
star2@thestar.com.my
The regal taupe and cream-themed ‘Singgahsana Asmara’ features the popular woven damask pattern. NEWLYWEDS who are moving into a new place should take a moment to consider this: how important is your bedroom in relation to the rest of the house?
For the lot of us, the boudoir is the one space that lets us truly be ourselves – and yet, how many of can really say that we’ve made the most of it?
“What your house looks like, and particularly your bedroom, is a clear reflection of who you are,” says Elyza Yong, the founder and chief operating officer of Elyza’s Home, a one-stop specialist in window dressing and furnishing fabrics.
Having been in the home furnishings industry for 19 years, Elyza’s Home recently launched its second concept store, Elyza’s House of Window Dressings at De Casa Deco, in Taman Putra Kajang, Selangor. The opening saw the introduction of a brand new kamar pengantin, or bridal bedding, collection comprising nine themes and over 2,000 customisable accessories.
The collection is currently on display at the double-storey De Casa Deco outlet, which is run by franchise owner Aslina Abdullah Sani. There, customers can revel in a walkthrough of “live” bedroom settings complete with matching upholstered furniture and overhead curtains – the latter designed to give beds that cosy canopy look. A complimentary embroidery service is available upon request for those who wish to include names and dates or personalised messages on their bedding sets.
According to Yong, 49, couples who are planning to give their bedrooms a makeover should pay particular attention to how their sleeping chambers feel, and not just how they look.
“I’ve heard of many newlyweds complaining about how their bridal bedding sets are often beautiful to look at but utterly impossible to sleep on. A lot of bedding companies rely on materials like polyester to give their products that shiny effect. They’re attractive but impractical in the long run,” she explains, adding that Elyza’s latest collection is all about combining the best of both worlds – beauty and comfort.
Attention-grabbing: Among the nine themes in the bridal bedding collections, Yong foresees that the gold and grand ‘Junjungan Kasih’ set will be one of the biggest hits among her customers. The inner layer of Elyza’s comforters, for one, is made from 100% cotton, with imported materials adapted to a lightweight quality to suit the warm climate of Malaysia.
“We’re inspired by designs that are not only pleasing to the eyes, but to the senses as well,” Yong says.
Available in-store is the Eassy-Décor Preview Service, a software that “minuses out the guesswork” by offering customers the ease of previewing their makeover choices prior to making a final decision. The service was launched in July last year in conjunction with the opening of Elyza’s first franchise store at Iman Home Decor at Alam Damai, Kuala Lumpur.
“When our customers can visualise the real thing, they’re more inclined to make better decisions,” says Yong.
Among the nine themes in the kamar pengantin collection, Yong foresees that the gold and grand “Junjungan Kasih” set will be one of the biggest hits.
“From what I know, it is in the Malay culture for couples to leave the final bedroom décor decisions to their parents as a sign of respect. And gold is a very popular traditional colour that signifies royalty,” Yong observes.
Another classic pick would be the “Ketulusan Cinta Suci” range, which combines the purity of the colour white with a swirl of sensual lace accents.
Those who are more open to contemporary influences might be attracted to “Singgahsana Asmara”, a regal taupe and cream-themed set featuring a woven damask pattern.
(Above) Elyza Yong (in blue), with (from left) special guest Wardina Safiyyah, franchise operator Aslina Abdullah Sani, and Elyza’s Home managing director Teh Kiong Hui at the launch of the Kamar Pengantin collection. “Floral patterns aren’t very ‘in’ these days. Most of our customers prefer designs featuring the damask technique, which has a raised, jagged texture,” Yong reveals.
Nevertheless, Yong still feels that a majority of her clientele are still quite reserved when it comes to investing in home décor. It doesn’t come cheap, after all, as engaging the help of a professional would usually set one back by RM6,000 to RM7,000, and that’s just for a bedroom makeover.
“It can be difficult for newlyweds to fork out some more money to decorate their homes when they’re already spending so much on their weddings. What we usually do for our customers is to come up with something that works within their budget,” Yong shares.
Keeping it simple works to the advantage of some couples, she adds. “Not everything has to be newly-purchased. Sometimes, installing a pelmet is enough to instantly transform the look of any room, making it a few folds grander than before.”
To Yong, the creative possibilities in home décor are endless.
“Here in Malaysia, we’re still not very big on customising preferences. So people are still happy with buying ready-made items from the stores. But the problem with doing this is, you end up limiting your choices to what’s already out there in the market,” she says, explaining why Elyza’s Home can do more for anyone interested in expressing themselves through decor.
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