Thursday March 7, 2013
Always on the move
By BERVIN CHEONG
A popular fashion brand unveils a collection inspired by travellers across the globe.
ESPRIT, the brand embodying a more relaxed attitude towards life and fashion, has embarked on a global voyage for the conceptualisation of its Spring/Summer 2013 campaign.
Cited as the inspiration for the new season, the campaign visuals released denote the casually stylish attitude travellers would want to have in their explorations.
The new collection from Esprit is aptly themed Travel in style, travel in company. The brand looks to different fashion pieces infusing various colours, fabrics, textures and designs that are inspired by an imagined trek across the globe.
Plenty of pastels, neutrals and earthy tones are paired with bright colours such as coral red, turquoise and acid green, while design variations come in comfortably chic options like slim pants, loose shirts and laidback blazers. There are also other fashionable finds like jackets, bowler hats and skinny jeans that are made available for the fashion-savvy. This, in addition to accessories ranging from statement bags to lathy belts, will surely turn up the style quotient of any outfit.
Esprit has also unveiled two new campaign faces for the season: American model and actress Dree Hemingway, and Chinese top model Liu Wen. These fashion icons are considered to be the perfect partners for Esprit’s campaign.
Dree, 25, has walked the runways of some international fashion shows in the past. She has also made recent forays into the film industry. Twenty-four-year-old Liu, on the other hand, is the first Chinese model to walk the Victoria’s Secret fashion show and considered one of the top models of Asian descent.
Joyce Wong, marketing and PR manager for Esprit Malaysia explains: “We think that both Dree and Liu embody the exact aesthetic that Esprit is looking for in this new campaign.
“After all, the Spring/Summer 2013 theme is about the joys of travelling and living a carefree lifestyle. As such, I would say that Dree and Liu Wen have stylishly captured that spirit in the campaign visuals.”
The Esprit Spring/Summer 2013 campaign visuals were shot by high-profile fashion photographer Terry Richardson. Lending aid is French stylist and editor Camille Bidault-Waddington. The shoot reportedly took place in various cities across Europe.
Men are not left out from Esprit’s latest range. The clothing and accessories for men from the brand’s collection follow a similar aesthetic, with lots of colourful options and a relaxed fit. The T-shirts, jackets, shorts and jeans are made with high-quality fabrics and impeccable detailing.
“Paying homage to the relaxed and confident attitude towards life, an Esprit consumer does not compromise on fashion and quality. This collection showcases distinctively stylish and unique pieces that suit every occasion,” comments Wong.
Esprit’s Spring/Summer 2013 pieces are priced from RM99 to RM399. The collection is available at all Esprit stores nationwide.