Friday March 8, 2013
STB's one-stop centre on events and attractions
By S.S. YOGA
The Singapore Tourism Board has created a one-stop online centre where Malaysians can learn about events and attractions in Singapore.
MALAYSIANS – more importantly Malaysian tourists – you are important to Singapore.
Figures show that Malaysians make up one of the largest tourist groups to the island republic, and in 2011, arrivals grew by 10% to 1.1 million
Travel to Singapore peaks at the weekend and 33% of Malaysian visitors make more than three trips a year. So the Singapore Tourism Board (STB) sees Malaysians as making Singapore not just a holiday destination, but also an extension of their lifestyle.
A large majority are free and independent travellers who plan their own itineraries, relying heavily on the recommendations of family, friends and online communities.
Keen to seek out new experiences, the Malaysian traveller is also partial to discovering new and exciting offerings, especially in the areas of dining and retail, spending almost equal amounts on each.
“We have observed that visits to Singapore driven by unique or time-limited experiences such as concerts, restaurant openings and events are on an upward trend. Our campaign will ride on these travel preferences to help spur the uptake further,” said Liew Chian Jia, STB (Malaysia) area director.
The “Only in Singapore, Right Now!” campaign seeks to raise awareness and highlight the bounty of new experiences and attractions that are coming up in the next 60 days and available exclusively in Singapore.
“Our studies show that most Malaysians are already familiar with Singapore’s classic attributes and are constantly seeking information on what’s new and upcoming that would compel them to return to Singapore.
“With Malaysian consumers growing increasingly affluent and sophisticated, we foresee that the sheer plethora of events promoted by our campaign will trigger the desire to visit Singapore even more frequently,” noted Liew.
To help you in your decision-making is the YourSingapore Live, a comprehensive and informative online platform that will serve a selection of up-to-date lifestyle experiences that can be sought out.
“YourSingapore Live features an extensive range of attractions such as concerts, musicals, gastronomical adventures, attractions, exhibitions and a multitude of other lifestyle offerings.
The one-stop platform is also equipped with features that will make it easier for Malaysians to plan their next adventure in Singapore.
“With YourSingapore Live, Malaysians will no longer have to browse through many different websites and platforms to get the necessary information. In fact, it is not just a one-stop platform to the latest activities in Singapore, but also an easy access to flights and event tickets booking,” added Liew.
Strategic co-collaborations between STB and such partners as airlines and credit card companies also help to create exciting offers and benefits to travellers.