Wednesday September 5, 2007
Limited edition watch set to take summer by storm
PINK is the new colour for this summer as the o.d.m DD101 go PINK watch, tagged as Never Too Late, is set to take the season by storm.
The watch is a limited edition piece that would only be distributed in Hong Kong, Basel, Paris, Riccione, Mexico City, Singapore, Bangkok, Jakarta, Kuala Lumpur and Dubai.
The Hong Kong-based company celebrated the event with a series of worldwide parties, with Kuala Lumpur the second last stop at Velvet Underground, Zouk Club.
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Stylish: Amber Chia holding up one of the pink watches during the event. |
o.d.m Singapore Pte Ltd general manager Candi Kum said pink was chosen for its appeal.
“The DD101 series are called clubbing watches because of its light-up feature,” she said.
Kum said that o.d.m catered to a wide range of tastes.
The DD101 watch comes in six other colours – white, black, amber, red, blue and transparent – and is shaped like a bangle with a luminescent timing system.
It costs about RM380.
The watch is a collaborative effort with Pelikon, a UK-based company that specialises in designing and manufacturing keypads and interface display technologies that has won international design awards like the RedDot Design Award and German iF Design Award.
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