Saturday June 28, 2008
Cash and gym membership up for grabs in competition
THE new Clorets Dark Secret was launched along with the Amateur Pole Dance Competition that brings forth the concept of how fresh breath is the essence of attraction and arouses the desire in others to do naughty things for you.
At the launch, Mix FM deejay Pietro Felix unleashed his charm with the power of fresh breath from Clorets Dark Secret as he turned women on to pole dance for him.
“Clorets Dark Secret is the newest and naughtiest pick-me-up addition to join the Clorets family.
“The concept behind this competition is that Clorets Dark Secret gives you breath so intoxicatingly fresh, it turns on people’s desire for you, which is evident in the naughty things they would do for you, and in this case, what could be more exciting than pole dancing!” said Cadbury Confectionery Malaysia managing director Blair Sailes.
Hannah Tan and Pietro will appear as guest celebrities and perform a pole dance routine at the Clorets Dark Secret Amateur Pole Dance Competition, which will take place on Sept 5 at Ruums, Kuala Lumpur.
“With more than 30 years’ presence in Malaysia, Cadbury believes in growing and strengthening the brand affinity with consumers.
“Naturally, with the launch of our latest line of Clorets Dark Secret mints, we saw this as a significant opportunity to do something extraordinary to engage and excite our young Malaysians,” Sailes said.
To join this competition, applicants can visit www.cloretspower.com and register their particulars on the website.
They then have to submit a video link of them performing a short pole dance routine by uploading the video on YouTube.com.
At the end of five weeks, 15 contestants will be short-listed based on judging and the highest number of online votes.
The finalists will be trained by a professional pole dancer to help them prepare for the finals.
The finalists will then perform their routine at the grand finals to win the grand prize of RM5,000 and a one-year gym membership worth RM3,000 at Celebrity Fitness.
The grand finals is open to anyone above the age of 18 years with the purchase of 1 pack of Clorets Mini mints.
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