Metro

Saturday November 7, 2009

Uplifting 20th year bash for CNI Holdings


CNI Malaysia, a multi-level marketing (MLM) company, celebrated its 20th anniversary-cum-Juara Celebration at the Arena of Stars, Genting – City of Entertainment recently with 5,000 of its members.

The event also saw the launching of the group’s new icon by CNI Holdings Berhad chairman and CEO Datuk Koh Peng Chor.

The icon, tagged “CNI … Uplifting Lives”, identifies the revitalised CNI brand with its new vision and mission towards one direction.

Earlier, in his speech, CNI Enterprise Sdn Bhd CEO Sam Cheong said: “Today, we rejoice in achieving a significant milestone in CNI’s history and without a doubt, one that we are proud to shout and claim – We are 20 years old!”.

All together now: (From right) Ning Baizura, Helmi Gimmick Dharshaini and motivation speaker Datuk Lawrence Chan singing the 1Malaysia, 1CNI song during the event’s finale.

He said over the years, CNI had grown tremendously.

“In the next decade, the company will focus on brand-building and higher growth.

“Two areas have been identified and they are the business builders and the consumerism sector. These two areas complement each other.

“The consumerism programme will definitely expand the network and create a platform for the business builders to tap on the vast opportunities within it,” Cheong added.

CNI will roll out a Valued Customer Programme with a membership fee of only RM10 to attract those who are not MLM-inclined.

Well done: CNI’s board of directors with the company’s newlycrowned Top Achievers of the Year.

Its entrepreneurship programme will be revamped to ensure that the CNI business model remains relevant to its distributors and business builders.

In addition, CNI will upgrade its distribution centres and the concept will be more of a retail centre.

The company will also refurbish its headquarters as a lifestyle centre towards healthy living.

“The change is quite significant within CNI and yet, CNI has been changing according to the times and need throughout the years. We started off small with just the Chinese market and later on, we captured the Malay market with our coffee with functions products.

“Now, our Indian market is going strong especially with our health supplements.

“Surprisingly, our membership now is similar to our country’s multi-race population percentages and the call by our Prime Minister for 1Malaysia is definitely in 1CNI,” Cheong said.

So far, CNI has more than 150,000 members in Malaysia, Brunei and Singapore.

CNI added two other feathers to its cap when it received the Consumer-Friendly Company Award 2009 from the Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Ismail Sabri Yaakob.

TEKUN Nasional also gave due recognition to CNI by presenting it with the Outstanding Strategic Business Partner 2009 award.

The award was presented by TEKUN’s CEO Datuk Abdul Rahim Hassan.

“It is indeed a great honour for CNI.

“This achievement allows us to gain special recognition for our endeavours in providing excellent products and services to all our distributors and members,” Cheong said said after receiving the award from the minister.

He added that CNI’s success was the result of the hard work and relentless efforts of its employees and members.

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