Tuesday January 31, 2012
Cinema group celebrates 25th year in the business with plenty of activities
TO KICK off GSC’s 25th anniversary celebrations, the group treated the media to dinner at the Paradiso Restaurant and threw in a special preview of Viral Factor and The Iron Lady at The Gardens Mall MidValley recently.
Playing hosts were GSC chief executive officer Koh Mei Lee, general manager Irving Chee, senior manager (cinema exhibition) Liew Aing Suan, senior manager (corporate service) Heng Beng Fatt and senior manager (GSC movies) Tung Yow Kong.
Koh thanked the media for their continuous support.
“It is through such great partnership with our business associates, customers and the media that GSC is where we are today,” she said.
Part of the silver anniversary programme this year includes the addition of eight new cinemas providing an extra 71 screens to its current 23 locations nationwide.
The new cinemas will include nine-screen GSC Setia City Mall in Shah Alam (opening May 2012), nine-screen GSC Paradigm Mall in Kelana Jaya (May 2012), 10-screen GSC City One Mall in Kuching (Q3 2012), 10-screen GSC Palm Mall in Seremban (Q4 2012), eight-screen Amanjaya Mall in Sungai Petani (Q4 2012) and 11-screen GSC Nu Sentra KL (Q4 2012).
In line with the anniversary celebration, GSC also launched GSC Lite which embodies GSC’s cinema entertainment magic in a lighter, modest and accessible manner to cater to smaller market centres without compromising on the effects of the big screen and digital sound hall.
This allows GSC customers to enjoy cinema-going experience at competitive prices.
The new cinemas under GSC Lite branding will be six-screen GSC Mentakab Star Mall and nine-screen GSC Bintang Mall in Miri (November 2012) while the current GSC Pelangi Leisure Mall (Johor Baru), GSC Central Square Sungai Petani, GSC Ipoh Parade, GSC Terminal 1, Seremban and GSC Berjaya Megamall in Kuantan will be converted to GSC Lite cinemas.
GSC has allocated more than RM84mil for the eight new cinemas this year. To commemorate the silver anniversary, key activities has been planned for the year, which includes an anniversary dinner in April for key business associates and partners, special offers to the public on April 1 (anniversary date), goodie bag day to reward GSC customers, contests, carnival Saturdays at key locations and a major CSR project.