Metro

Friday August 31, 2012

Matsumoto showcases latest collection at Tokyo Street’s anniversary bash

By VIJENTHI NAIR
vijenthi@thestar.com.my
Photos by LIM CHENG KIAT


JAPANESE fashion icon Ena Matsumoto met her fans at Pavilion Kuala Lumpur in conjunction with its Tokyo Street’s first year anniversary celebration.

The renowned Emoda producer also showcased her autumn/winter collection, together with other leading fashion labels from Japan such as DipDrops, Rosebullet, Lowrys Farm, Heather, Takakurazome and Kyoto Montsuki, at the Tokyo Fashion Fiesta held at the centre court recently.

Matsumoto said she was inspired by fashion icons from all over the world, especially from one of the fashion capitals of the world — Paris.

<b>For the young:</b> Models strutting down the runway in clothes from Emoda, DipDrops, Rosebullet, Lowrys Farm, Heather, Takakurazome and Kyoto Montsuki. For the young: Models strutting down the runway in clothes from Emoda, DipDrops, Rosebullet, Lowrys Farm, Heather, Takakurazome and Kyoto Montsuki.

“My designs are similar to the fashion trends in Paris, just that it is made much more affordable to the masses especially the young.

“One of the in things now is ‘paggings’ which is a combination of pants and leggings, which can also be found in her collection,” she said.

However, she said it was difficult to give advice on what was good or bad in general because every individual was different.

“It is very important to make sure that the clothes suit the face and body type. Therefore, it is best to observe what others are wearing to know yourself better before choosing the items.

“Focus should not only be given to clothes but also to the hair. One of the many faults that people commit is having a ‘pudding’ on the head. When you colour your hair and do not touch up when the need arises, the drastic change in colour looks ugly, and I have seen many sporting that look.

<b>Trendsetter:</b> Ena Matsumoto striking a pose at the Tokyo Street Fashion Fiesta. Trendsetter: Ena Matsumoto striking a pose at the Tokyo Street Fashion Fiesta.

“Hair is an essential part of fashion and completes one’s look. The right amount of care should be given to the hair too,” she said.

Matsumoto’s fans who made purchases in Tokyo Street had the chance to take a photo with her. Ten lucky shoppers also won gifts from Emoda.

The week-long celebration also saw a combination of traditions of the Japanese Summer festival and contemporary culture.

The highlights included appearances by J-Rock artist Miyavi, Summer Festival booths, Japanese games and cultural performances like Wadaiyo Syo.

Japan External Trade Organisation also had their first Japanese Lifestyle Fair in Malaysia.

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