Saturday August 4, 2012
African-style Islamic wear
By FADZILAH NAJUMUDEEN
AFTER a series of high-profile shows at fashion hotspots such as Monte Carlo and London, the Islamic Fashion Festival (IFF) will be having their next show at JW Marriot, Kuala Lumpur from Nov 2 to 9.
IFF KL 2012 will be filled with an interesting mix of African-inspired designs from both African and Malaysian designers.
IFF founder and chairman Datuk Raja Rezza Shah said after seven years, IFF was on the right track to spread its message and to improve the image of Islam at a global level.
“IFF caters to both Muslims and non-Muslims. I am trying to educate non-Muslims that Islam does not fit the Western stereotype.
“We showcase designs by Muslim and non-Muslim designers and performers to build better relationships with each other and to co-exist harmoniously,” he said during a media appreciation lunch at The Ritz Carlton, Kuala Lumpur.
He added that starting from next year, IFF would focus on working with international brands.
“We are working to feature two or three Malaysian designers who are ready to produce for the international stage during IMG’s fashion show,” he said.
He added that the Islamic fashion industry was worth US$90mil (RM281.98mil) per year.
He aimed to convince the public that one could be fashionable while dressing modestly.