Wednesday September 19, 2012
Isuzuís medium-duty FVR trucks catch the industry eye
THE growing demand of Isuzu’s new medium-duty FVR trucks has been attributed to its strong product features, particularly its famed durability and fuel efficiency. Since its introduction in April, bookings of the trucks have been positive and Isuzu Malaysia is confident of achieving its target of 35 units this year based on the current trend of orders.
The company recently began delivering the initial batch of vehicles that were assembled at the Isuzu-Hicom Malaysia plant in Pekan, Pahang to customers around the country including its early fleet purchaser Integrated Cold Chain Logistics Sdn Bhd that took delivery of three units of the 18-tonne vehicles.
According to Isuzu Malaysia chief operating officer (COO) Daisuke Ishida, bookings of the truck have been steadily increasing due to the product’s strong features and its solid reputation for fuel economy and dependability.
“Numerous companies requested to view and test the FVR to gauge its suitability in their operations. The feedback from many of those who have experienced the vehicle have been positive with most of them impressed with the good build quality, easy manoeuvrability and strong engine performance. I believe that once this initial batch of vehicles begins to prove itself in service, more corporations will be convinced of the FVR’s capabilities,” said Ishida.
Commenting on the purchase of the Isuzu FVR, managing director of Integrated Cold Chain Logistics Kevin Lim said that the decision was based on the strong reputation of Isuzu and the good experience they enjoyed with previous Isuzu vehicles the company operated.
“In our business, dependability is everything. We have stringent KPIs to adhere to and if the new FVR is anything like the N-Series trucks we used to run, I am sure it will perform to our expectation and meet both ours and our clients’ KPIs,” said Lim.
The new Isuzu FVR is the latest medium-duty truck introduced by Isuzu Malaysia. Based on the sixth-generation model currently sold in Japan, the 18-tonne truck features state-of-the-art design and engineering.
It is hailed as the ideal choice for long-haul operations as it features a powerful six-cylinder turbocharged engine mated to a very robust yet comfortable cab and chassis to provide drivers with hours of fatigue-free motoring.