Tuesday September 25, 2012
University students win cash and gadgets in facial brand’s contest
By FADZILAH NAJUMUDEEN
metro@thestar.com.my
THE time he spent posing for photos for the Gatsby Like My Look 2012 contest proved worthwhile for Tok Zhen Yu when he emerged winner in the private higher education institution (IPTS) category of the contest.
Tok, from Universiti Tunku Abdul Rahman (Bandar Sungai Long), went home with an Apple iPad 3, RM500 cash and a product hamper.
Second prize went to Ling Shih Jie from Universiti Tunku Abdul Rahman (Kampar) who won an Apple iPod Touch, RM300 cash and a product hamper while third place went to Yeoh Ze Qing from Universiti Tunku Abdul Rahman (Kampar) who won an Apple iPod Nano, RM200 cash and a product hamper.
Winning looks: Winners in the private universities category (front row, from left) Yeoh, Tok and Ling posing with their mock cheques as the consolation prize winners look on. The first prize winner for the public higher education institution (IPTA) category went to Ong Shu Wei from Universiti Malaysia Sarawak who went home with an Apple iPad 3, RM500 cash and a product hamper.
Second-prize winner Sathish Kumar from Universiti Malaya won an Apple iPod Touch, RM300 cash and a product hamper while third-place winner Surreshan Shamugam from Universiti Malaysia Pahang won an Apple iPod Nano, RM200 cash and a product hamper.
Gatsby visited over 40 public and private higher education campuses nationwide to promote the Gatsby Like My Look 2012 contest.
Roadshows were held from April 9 until June 29 to promote the contest as well as reach out to students all over the country to enhance the Gatsby brand as the students’ preferred facial product brand.
Organised by Mandom (Malaysia) Sdn Bhd, the contest was a fun and fresh campaign which gave students the chance to enter by posing for a photo at the Gatsby roadshow photo booth.
The photos were then uploaded onto the Gatsby contest website where the public voted for their favourite participants.
Mandom (Malaysia) Sdn Bhd vice-president Kuniyuki Ota said they were very pleased with the response for this year’s contest.
“It was always our hope to increase the participation of the contest, and ultimately increase our market share among the youth as the preferred facial product brand,” he said.
Winners of the contest were flown to Petaling Jaya in an all-expenses paid trip for the prize- giving ceremony held at The Royale Bintang at The Curve.
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