Burger Ramly a big hit
MOVE over, McDonald's and Burger King. Burger Ramly fever has crossed the Causeway and hit town.
Singaporeans rave about its spicy “Asian taste,” and at almost every pasar malam, vendors hawk the popular Malaysian chicken and beef patties, risking jail and fine from the authorities for sneaking them in.
At least one vendor has been fined, but it has not stopped others from hanging big yellow banners with “Ramly” emblazoned across them in brown and slogans such as “Original Recipe!” and “That Famous Burger, Get it Here!”
The customers do not bat an eyelid either.
With a sparkle in her eyes, sales assistant Serene Lim, 32, who was spotted buying 10 Ramly burgers from a Sengkang bazaar stall, gushed:
“The buns are soft, and the meat patty is tender and full of flavour. Very fattening, very sinful, but very delicious!”
Another die-hard fan, technician Ahmad Jabar, 35, said he indulged in a Ramly burger whenever he is in Johor Baru.
“McDonald's or Burger King burgers can never beat the Burger Ramly. Just thinking about it makes my mouth water. I get cravings, like a pregnant woman, if I don't eat it for a few months,” he said.
The number of stalls here selling Ramly burgers has at least doubled in the past two years.
Competition is stiff, but there is enough profit to go around.
Half the cost of each burger – priced at S$2 (RM4.50) for one with a plain patty and S$2.50 (RM5.60) for a “special” egg-wrapped one – is profit.
Each stall can sell between 50 and 200 burgers on a weekday, and double that on weekends.
Ramly burger fans are happy that the night bazaars here have started selling the burgers.
Said student Junainah Amin, 15: “Suddenly, I see Burger Ramly stalls all over the place. So syiok, no need to go to JB (Johor Baru) to buy one.”
But the importing of beef and beef products from Malaysia is not permitted, said the Agri-Food and Veterinary Authority.
Selling and supplying them without a permit is also an offence, and offenders can be fined as much as S$50,000 (RM112,000) or jailed two years, or both, it said.
Ramly Food Processing, the Malaysian company which manufactures the patties, said it is “very keen” to market the beef and chicken patties in supermarkets here.
This should be welcome news for customers and vendors who spend six to seven hours making trips to Johor Baru for supplies. – The Straits Times/Asia News Network
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