Mobile phone coupon service allows shoppers to download discounts
BY AUDREY EDWARDSKUALA LUMPUR: Instead of carrying all those discount coupons on your shopping trip, bargain-hunting Malaysians now have a hassle-free alternative of storing them in their mobile phones.
A new service called “mobile coupons,” enables the downloading of coupons offered by different outlets onto the phones for use later.
The customer is given a product code and each download costs RM2. A serial number is also given for each coupon as a security feature to ensure that the coupon cannot be reused or transferred.
The service is available for multimedia messaging service (MMS) mobile telephone users.
“It is convenient. You carry your mobile phone with you everywhere. So, it is hassle-free,” said service developer Cerulean Ventures (M) Sdn Bhd’s managing director Anna Chew.
Besides discounts at food outlets, one can also get discounts for activities like white-water rafting.
A list of merchants subscribing to the service can be accessed at www.moomobile.com. Once you have selected the product or service, SMS it to 32300.
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Anna Chew explains how the discount coupons can be downloaded into the mobile phone for use later. |
“It is targeted towards the working professional and those who are tech-savvy,” said Chew.
Chew said the list of merchants was being expanded and the service would be promoted via web portals, banks and telco-related companies.
“In future, it can even be used as an invitation card to events. We can also do m-ticketing using this process.
“You just download it and flash it. And you do not risk losing the coupon,” she said.
“Charity organisations can also use this service for donations to be channelled to them,” she added.
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