Friday March 2, 2007
Footwear for a cause
THE Ipanema Gisele Bundchen collection of footwear by Grendene, inspired by the legends of the Brazilian Indian people and the environmental issue faced by them, are available in Malaysia.
More than just seeking inspi- ration from the Brazilian Indian legends to create a new collection, Grendene took up the cause of the Kisedje Indians by supporting the ''Y Ikato Xingu'' campaign aimed at preserving the headwaters of the Xingu river and the forests that protect the flow of its water.
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Tribal touch: A sandal from the Ipanema Gisele Bundchen collection. |
The Ipanema Gisele Bundchen range was a result of a graphic workshop initiated by Grendene in April last year. The workshop was to provide an opportunity to the Kisedje Indians to create a unique product for the Ipanema Gisele Bundchen Y Ikatu Xingu collection 2007.
International supermodel Gisele Bundchen, who hails from Brazil, also took a personal interest in the workshop.
The supermodel is responsible for personally hand-picking the tribal imageries that are found on the insoles of all the sandals in the collection.
RSH Malaysia is the distributor of the Grendene brand in Malaysia.
The Ipanema Gisele Bundchen collection is available at Studio R and RSH outlets.
RSH Malaysia advertising and promotion executive Brenda Tan said the sandals were suitable for the weather here.
“Malaysia's weather is similar to that in Brazil. As a result, people prefer to put on sandals,'' said Tan.
The Ipanema Gisele Bundchen retails from RM39.90 to RM69.90. There are also sandals for children and babies.
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