Sunday November 22, 2009
Biggest karaoke session a blast
By NURBAITI HAMDAN
Everyone connects at mass sing-along
KUALA LUMPUR: Over 5,000 party goers sang along to the catchy beat of Through My Window — a song that set the nation abuzz since its debut — in what has been billed as the biggest “karaoke session” in Jalan Bukit Bintang.
The song was performed by local band Bunkface to an energetic crowd who rocked along yesterday — complete with dummy microphones — despite the rain.
Come rain or shine: Over 5,000 revellers braved the rain Saturday to rock along with local bands and celebrities at Telekom Malaysia’s Through My Window campaign in Jalan Bukit Bintang. The crowd sportingly took part in various activities showing off their dancing and singing moves in the event hosted by radio deejays JJ and Ean of the Hitz.FM Morning Crew.
Singers Shila, Reshmonu, Dafi, Mila and Tomok were among the local celebrities who made their appearance.
Customer service executive Siti Mariah Abu Bakar, 25, said the campaign was a brilliant way to get people to come together.
“It’s a good pop song. It actually brought people together when they discussed it online and in public,” she said.
Account executive Nooraziyan Abdul Rahman, 25, came all the way from Shah Alam with 15 friends to see artiste Tomok perform the Malay version of Through My Window.
“At first, I didn’t know anything about the campaign but the song got me hooked to find out more about it,” she said.
The campaign, organised by Telekom Malaysia Berhad, was aimed at getting Malaysians to connect, communicate and collaborate.
Telekom Malaysia group marketing vice-president Sherene Azura Azli told The Star that the whole idea for the Through My Window campaign was to engage the public in the digital lifestyle.
“The campaign combines both old and new media to enable the public to experience this lifestyle. Telekom Malaysia also regards its customers as ‘collaborators’ who are the real force behind the company.
“It’s all about the company positioning itself to connect people everywhere in the country, as evident through its services,” she said.
The song has attracted 3.9 million mentions on the Internet, over 6,600 video and audio uploads on its site www.everyoneconnects.net and 1,433 tweets on Twitter since it’s Oct 19 debut.
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