Tuesday November 24, 2009
Effective paid search pays off for Malaysia Airlines
PETALING JAYA: Malaysia Airlines clinched the gold award at the Asia Pacific Digital Media Awards in Shanghai for the most effective use of paid search to boost online ticket sales.
According to a release by the MAS media relations unit, judges described the airlines’ work as path-breaking, demonstrating innovative uses of paid search across multiple countries and languages.
MAS communications senior general manager Indira Nair said the number of tickets sold through search soared 450%, earnings per booking grew 200% while time spent on website through search traffic went up 150%.
“On these metrics, we were consistently higher than the market average and ahead of competition in Malaysia and the region,” she said.
Its website www.malaysiaairlines.com was recently listed among the top 10 in the first Global Local Monitor on airline websites.
Its monthly Internet sales have also grown from 30,000 bookings to 150,000.
Indira said in just 18 months, MAS has some 22,000 fans on its Facebook page, Malaysia Airlines Travel and more than 6,000 followers on Twitter.
MAS also has an active employee blog known as Living Malaysian Hospitality.
The national carrier has also been awarded the “5-Star airline” for the fifth consecutive year by Skytrax, a UK-based organisation with 20 years experience in airline research.
Its cabin crew has won the “World’s Best Cabin Staff” award for 2001-2004, 2007 and 2009 – the most for any airline.
News Poll
- Man posted doctored photos of Nik Aziz
- Heartbreaking wait for mum
- The world just got bigger
- Sodomy II: Judge decision on recusing himself on Feb 18
- Opposition leaders decry court’s ruling
- Thumbs-up for Najib
- 5-0 for BN’s Zambry
- Weather warning for Perak, Selangor and Sabah
- Saiful files report over death threat
- WWF: Orang asli being used
- 60 lose RM25mil in gold investment scam
- Canberra to set new skills list
- MAS offers CNY bargains
- Fleet card cloning ring busted with arrest of trio
- WWF: Orang asli being used
- Vietnamese plumber fined RM10,000 over RM75 bribe
- ‘Flashing candy’ a health hazard: Health Ministry
- Sodomy II: Judge decision on recusing himself on Feb 18
- Toyota puts the brakes on problem
- Manila joins hunt for Semporna gunmen
RSS
