Thursday April 16, 2009
Proton unveils its first MPV
Exclusive review by Anthony Lim :
A fine achievement indeed
Proton Exora launched
KUALA LUMPUR: Proton Holdings Bhd’s first multi-purpose vehicle (MPV), the Exora, was unveiled to the public in a gala event here yesterday.
Prime Minister Datuk Seri Najib Tun Razak standing beside the Exora, Proton’s first multi-purpose vehicle, at the Kuala Lumpur Convention Centre where it was unveiled for the first time last night. With him are (from left) Proton chairman Datuk Mohd Nadzmi Mohd Salleh, former prime minister Tun Dr Mahathir Mohamad and Proton managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir. — GLENN GUAN / The Star Launched by Prime Minister Datuk Seri Najib Tun Razak, the 1.6-litre Exora has already received orders of 2,500 units, even before its launch.
The seven-seater - Proton’s most important model for the year - also marks the company’s entry into the MPV market, which is growing domestically and regionally.
It also represents the Proton management’s response to market needs and consumer demands.
The Exora’s interior is more spacious than other MPVs in its engine class. It also has separate air-conditioner blowers with ceiling mounted vents for the second and third row passengers.
Large doors allow for easy entry and exit, while the second and third row seats can be folded for a flat floor layout when carrying bulky items.
The vehicle has safety features like dual front airbags, pretensioner seatbelts and anti-lock braking system with electronic brake-force distribution.
The Exora, which is powered by a 1.6-litre CamPro CPS engine, was the result of an investment of RM450mil and 18 months of intense in-house research and development.
The MPV is available in four-speed automatic version, in trim levels of Mid-Line and Hi-Line.
The Mid-Line Exora costs RM69,998 and the Hi-Line variant, RM75,998 (prices quoted here are for metallic colours only)
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