Thursday September 24, 2009
ATP set to boost Malaysia Truly Asia brand
Kuala Lumpur hosts ATP World Tour
KUALA LUMPUR: The Malaysia Truly Asia brand is set to gain priceless global publicity at the Proton Malaysian Tennis Open, which is part of the ATP World Tour 250 series.
The famous catch phrase will be featured on the Hawk-Eye challenge system, which is the electronic line-calling system used when a player challenges a call on court.
Tournament director Nick Freyer said the system, to be used during the Malaysian Open from Saturday to Oct 4, would be officially known as the “Malaysia Truly Asia Review”.
“Every time a player challenges a call on the centre court, the ‘Malaysia Truly Asia Review’ will swing into action around the world, on televisions across the country and in faraway places, and the four giant screens at the stadium.
“We will be able to see what the correct line-call outcome is through the use of high-speed, high-definition video cameras and powerful computer technology.
Exciting event: Dr Ng and Freyer checking out some Malaysian Open posters Wednesday. — Bernama “This is going to be a brilliant fan experience and is the first time this has been done in South-East Asia,” he said yesterday at a joint press conference with Tourism Minister Datuk Seri Dr Ng Yen Yen.
Winners of each match on the centre court will also hit signed tennis balls into the stands, giving fans a chance to get their hands on the autographed balls and claim prizes totalling more than RM100,000.
The nine-day tournament at Putra Stadium in Bukit Jalil has attracted top tennis stars, including world number eight Nikolay Davydenko and ninth-ranked Fernando Verdasco.
Other stars include former world number one Lleyton Hewitt, Robin Soderling (ranked 11th) Fernando Gonzalez (12) and Gael Monfils (13).
Freyer also said former Australian Open finalist Marcos Baghdatis and holder of four ATP Tour titles Taylor Dent would be wild card entries in the tournament, together with another “mystery entry”.
Dent, Freyer said, was an inspirational story for Malaysians as he recovered from two major back surgeries and a year in a body cast before recently playing again.
Meanwhile, Dr Ng said tennis fans were in for a treat at the event, given its diversity of players and attractive prizes for fans.
“Malaysia is privileged to be chosen as one of the five ATP World Tour events in Asia. The event, to be telecast globally, will help boost the economy and tourism industry,” she added.
For more information, visit www.malaysianopentennis.com. Tickets can be purchased at the stadium entrance or online at www.ticketpro.com.my.
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