Friday October 5, 2012
Genneva, a new age biz model
I HAVE been an entrepreneur and business consultant for over 18 years and have had the chance to study and formulate hundreds of business plans and financial models for various global brand multinational corporations (MNCs), SMEs as well as governments all over the world.
I am also an active investor and have invested my own money in a myriad of investment products and trading systems for over 15 years.
About two-and-a-half years ago, I was introduced to Genneva Malaysia’s business model.
The business model of Genneva is truly revolutionary, innovative and true to its spirit – a blue-ocean business strategy.
These are the same principles that our current Malaysian Government wants us to practise and build on.
The 24% to 36% returns that Genneva Malaysia offers is achievable because its underlying asset is physical gold bullion, plus Genneva Malaysia has an innovative system to generate even greater returns as a company.
Getting a return of +25% per annum with an upside of around +40% is possible with several trading and hedging systems.
It profits from every gram of gold they sell to clients at retail prices. Combined with the increasing price of gold plus with the hedging systems I just indicated, giving 24% to 36% every year is possible.
Genneva Malaysia’s business model is not a ponzi scheme and it’s definitely not a get-rich-quick scheme. Its business model is called a Wealth Sharing Platform, because that is what Genneva truly does. It shares its profit (and wealth) with its clients.
Genneva Malaysia’s biz is the new age biz model.
And what started as a Buatan Malaysia, five years ago, has since grown into one of the leading gold bullion traders across Asia with businesses in Singapore, the Philippines, Hong Kong and China (where Genneva has a 30-year operating licence in Beijing).
Anything new takes time to understand and lots of resistance to change, especially when there are incumbents whose business will be affected by such change and new models.
We, the customers, are truly grateful there is a Genneva Malaysia.
You may kill Genneva, but another will rise tomorrow with the same proven business model. It’s a matter of time that the banks and financial institutions will need to also adjust and change with the times.
KIM MENG
Petaling Jaya
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