Thursday June 21, 2012
Teenagers flock to pop art party at KFC
By JEANNETTE GOON
PETALING JAYA: Although the “Chill out@KFC” campaign had not even been launched, the discount vouchers were already being redeemed at KFC outlets all over Malaysia.
Students happily cut out the RM3 KFC voucher from stuff@school which was distributed with The Star (subscribed by schools) on Monday.
A group of lucky teenagers from the Klang Valley, armed with these KFC vouchers, got themselves invited to party at the official launch of Chill out@KFC at the Kota Damansara outlet. The pop art-themed party, that catered for about 50 teens, marked the beginning of the partnership between KFC and stuff@school.
Readers can look forward to the KFC$ in every issue of stuff@school, which goes out to schools every Monday. The vouchers can be accumulated and used together within a single receipt: an RM3 voucher for every RM10 spent.
“This translates to a really attractive discount of up to 30% for students to chill out at KFC,” said KFC Peninsular Malaysia deputy president Alan Au.
He added that KFC chose to work with The Star on this campaign due to its the strong relationship with teenagers. The launch party was filled with fun and some fanfare, complemented by a happening pop art ambience, a photo booth equipped with a movement-sensitive display and a candy bar.
On the day of the party, even those who could not be at the venue were excited about it.
“So how was the party? Share some pictures here!” posted Koh Chen Ren, 16.
Ashvin Tirwana who won the King Warhol award (the equivalent of Prom King) at the party replied: “Awesome! Had fun meeting everyone!”
In March, KFC and stuff@schoolran two contests which required teens to send in text, pictorial and video responses to two scenarios.
That was a prelude to the video contest to be held in conjunction with the Chill out@KFC campaign, which calls for videos from teens who hang out at KFC.
In vlog style, these videos should be under three minutes and provide details about their jaunt at the KFC outlet of their choice.
To find out more about the competition and the Chill out@KFC campaign, look for stuff@school in The Star this Monday.
stuff@school is available with The Star on Mondays via school subscriptions but with every copy of the newspaper on the last Monday of every month.
Subscribe to stuff@school for RM25 through your school and get one of these titles free: The New First Aid in English, Chambers School Grammar or Discover Grammar.
Or sign up for both stuff@school and Star-NiE for RM53 and get any of the two books free. Schools can place their orders by calling the marketing representative in their state or The Star's Customer Care Unit at 03-7967 1777 (direct line) / 03-7967 1703 (9am-5pm, Mon-Fri) or e-mail email@example.com.
Read online exclusives on www.stuffatschool.com.my and sign up for stuff@school today.