29 August 2012 – The Spikes Asia Advertiser of the Year Award honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

FREDDY BHARUCHA, CHIEF MARKETING OFFICER, ASIA P&G TO ACCEPT THE HONOUR

Spikes Asia Festival of Creativity, the annual regional creative advertising and communications event for Asia Pacific, is proud to present this year’s award to P&G Asia, the leading manufacturer of a wide range of household, beauty and personal care products.

"Since the launch of the Spikes Asia Festival four years ago, P&G Asia has won an astonishing number of Spikes Asia awards - five Gold, 11 Silver and 11 Bronze trophies across different disciplines – Design, Digital, Direct, Integrated, Media, Outdoor and Promo & Activation - with work produced by their agencies from across the region – China, Hong Kong, India, Malaysia and The Philippines. A testament of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia,” says Terry Savage, Chairman of Lions Festivals. “We proudly present P&G Asia with the honour of Advertiser of the Year 2012, and look forward to their continued success in marketing their brands with innovation and inspiration."

Freddy Bharucha, Chief Marketing Officer, Asia P&G, who will be presented with the Spikes Asia 2012 Advertiser of the Year award on 18 September at the Marina Bay Sands’ Grand Theatre in Singapore, comments, "I feel humbled by this recognition for P&G which I accept on behalf of all the brand builders we have in Asia working across a wide range of disciplines in marketing, public relations, design and consumer & marketing knowledge. At P&G we continue to believe strongly in the power of brand building, inspired by the consumers we want to serve. Through our brands and the brand building programmes behind these brands, P&G is committed to touch and improve consumer’s lives in small but meaningful ways."

The Procter & Gamble Company (P&G) entered Asia in 1935 with the acquisition of the Philippine Manufacturing Company, and has since expanded its presence to 46 markets across Asia. Today P&G has on-the-ground operations in 14 markets in Asia, with its regional headquarters based in Singapore. P&G brands aim to touch more consumers in more parts of the world, more completely.

The company has one of the strongest portfolios of trusted, quality, leadership brands of which 26 of its brands generate more than $1 billion in annual sales globally. Asia is home to 22 "Billion-Dollar" Brands, including Always (Whisper), Ariel, Braun, Crest, Dawn, Downy (Lenor), Duracell, Febreze (Ambi Pur), Fusion, Gillette, Head & Shoulders, Iams, Mach3, Olay, Oral-B, Pampers, Pantene, Pringles, SK-II, Tide, Vicks and Wella.

For more information about Spikes Asia Festival of Creativity or register to attend, please visit www.spikes.asia.

- Ends -

About P&G

Please visit http://www.pg.com for for the latest news and in-depth information about P&G and its brands.

The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012

Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.

Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.

The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key 2012 Dates
Delegate Registration: Open
Entries: Now closed
Festival Dates: 16-18 September 2012

Contact
Amanda Benfell, PR & Press Manager
Spikes Asia Festival of Creativity
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
amandab@lionsfestivals.com
Tel: +44 (0)20 7728 4040
www.spikes.asia

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