Saturday March 2, 2013
Stylo Fashion event returns to KL in celebration of Formula One Grand Prix
By BERVIN CHEONG
KUALA LUMPUR: Following its 2012 showcases in London, Delhi, Jakarta, Singapore and Mexico City, Stylo returns to Kuala Lumpur in celebration of the 15th Petronas Malaysia Formula 1 Grand Prix.
Themed The Mannequin Fantasies, the Mercedes-Benz Stylo Fashion Grand Prix 2013 will be held from March 17 to 23, and will comprise galas, parties, competitions and fashion shows.
Unlike previous years when the actual locations of the individual events remain a mystery till the day itself, the venue this year is an open secret. The Aloft Kuala Lumpur Sentral will be the official venue and hotel.
The return of the Mercedes-Benz Stylo Emerging Designers' Competition will also seal a slot for the winner at the Mercedes-Benz Fashion Week in Prague this September.
According to Mercedes-Benz Malaysia president and chief executive officer Roland Folger, the company is committed to the promotion of haute couture. As the title presenter of the Mercedes-Benz Stylo Fashion Grand Prix 2013 event, it also hopes to help elevate the Malaysian fashion industry internationally.
“Mercedes-Benz Malaysia has been in partnership with Stylo for six years and will continue to do so for a bigger and better fashion festival,” Folger said at an agreement signing ceremony here with Stylo International and sponsors of the Mercedes-Benz Stylo Fashion Grand Prix 2013.
Also present were president and chief executive officer of Stylo International Datuk Nancy Yeoh, Carlsberg Brewery Malaysia managing director Soren Ravn, Visa International country manager for Malaysia Stuart Tomlinson, Ireka Properties executive director Lai Voon Hoon, Aloft Kuala Lumpur Sentral general manager Paolo Campillo, A Cut Above creative director Winnie Loo, Petronas Motorsports general manager Anita Azrina, Asia Fashion Inc chief executive officer Timothy Chen and Shu Uemura brand manager Elaine Too.
Yeoh said Stylo will present its first ever public showcase at the Petronas Twin Towers. A six-member circus-based performing arts contingent from London is slated to be one of the performers, as well as other international and local artistes.
“Aerialists, stilt walkers, fire-eaters, unicyclists, hoop dancers and electro grinders will be merged with performing artistes in an act to be directed by famed choreographer Pat Ibrahim, with fashion direction by Georgetown Arts Festival chief, Joe Sidek,” she explained.
The launch of the inaugural Asia Fashion Week together with the green initiative Rainforest Fashion Initiative will take place during the Mercedes-Benz Stylo Fashion Grand Prix 2013.
The other partners and sponsors of the fashion event are Visa, Kronenbourg 1664, L'Oral Professionnel, Shu Uemura, A Cut Above, Ireka Properties, Asia Fashion Inc, ICAD, Pernod Ricard Malaysia, GH Mumm, Jacob's Creek and Deacon Medical.
The Star is the official media partner for Stylo.