Thursday March 7, 2013
More than 150 local and international brands to be showcased at shoe fair
PUTRAJAYA: The Malaysia International Shoe Festival (MISF) is back for the fourth consecutive year with more than 150 local and international brands being showcased.
Among the highlights of the fair from March 29 to 31 at Hall 2 of the Putra World Trade Centre will be a showcase of the latest collection by Malaysia's tourism ambassador and shoe couturier, Datuk Dr Jimmy Choo.
“Malaysia has been ranked 19th worldwide in terms of our shoe exports. Half of the 68 million pairs made in our country yearly were sold to overseas markets.
“Our footwear export has fetched US$200mil (RM621mil) from markets such as Brazil, the United Kingdom, Mexico and Asean countries.
“I trust that the MISF 2013 will be well-received by tourists and shoe enthusiasts alike,” Tourism Minister Datuk Seri Dr Ng Yen Yen said at the soft launch of the festival here yesterday.
Other activities expected at the festival include a shoe fashion show, a Malaysia footwear design competition and an exhibit of works by young designers.
A brand new Hyundai i10 worth RM56,000 also awaits a lucky visitor who can successfully guess the value of the shoes on display inside the car at the fair.
The car is sponsored by Hyundai-Sime Darby Motors Sdn Bhd. The contest is open to any visitor who spends RM300 and above at the festival and shares a photo of the MISF 2013 on the festival's Facebook page.
The MISF 2013 is organised by the Tourism Ministry and the Malaysian Footwear Manufacturers Association in conjunction with the Grand Prix Sale.
The four-day exhibition, themed 1Malaysia Walking in Unity, Sole of the Nation, kicks-off with a special preview for trade buyers on the first day.
Others can visit the fair on subsequent days from 10.30am to 8.30pm.