PETALING JAYA: Deejays from four radio stations will take to their mikes with passion, driven by a mission.

The “Kamilah Malaysia” campaign officially begins this morning with Red FM, 98.8 FM, Suria FM and Capital FM deejays urging listeners to celebrate the country's unity and diversity.

Radio history will be made from as early as 6am, with breakfast show announcers criss-crossing the four stations in a show of unity by reading inspirational quotes.

Star Radio Group Programme director Allan Cameron said the deejays would be out to promote the message of unity.

“You will hear Halim (Othman) from Suria on 988, Xandria (Ooi) from Capital on RED and Adibah Noor from Suria on Capital. They will be reading inspirational quotes on air,” he said, adding that a highlight would be the airing of the Star Radio Group song Mulanya Disini after 7am.

Cameron said each station would play the campaign's theme song in different languages as sung by announcers from all four stations.

“We will not have any guests on the first day. Later in the week, we will invite guests,” he said.

He stressed that the most important aspect was the participation of listeners, who he said were welcome to deliver their “Message to Malaysia” at all the stations.

Cameron said that on Suria FM, the breakfast show would revolve around assimilation of each other's cultures and listeners could tweet their thoughts to #kamilahmalaysia, while on 988, the morning show would be focusing on the uniqueness of being Malaysian.

Capital FM would focus on cultural diversity and the different views of younger and older Malaysians, he added.

The radio campaign is a bid to unite Malaysians following the completion of the hard-fought 13th general election on May 5.

The Star Radio Group deputy chief broadcasting officer Kudsia Kahar said the campaign was just what was needed at a time emotions were running high.

“I hope the campaign will remind Malaysians that all citizens make up the country and that each and every one of us matter. It is also about being together as one and celebrating diversity,” she added.

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