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<title>TechCentral: Columns: Industry Views</title>
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<description>Update: Monday, June 10, 2013 MYT 10:45:03 AM</description>
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<title>Impacting the bottom line with social integration</title>
<link>http://techcentral.my/columns/industryviews/story.aspx?file=/2013/6/7/it_col_industryviews/20130607175613&amp;sec=it_col_industryviews</link>
<description>An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales.</description>
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<pubDate>Fri, 7 Jun 2013 10:40:35 +0800</pubDate>
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