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Sunday November 8, 2009

Beckham making more money after move to Los Angeles

LONDON: David Beckham earned nearly £10mil from personal sponsorship deals during his first full season with the Los Angeles Galaxy.

The England midfielder’s latest accounts show that his marketability was unaffected by his move from Real Madrid to the United States, where football is a minority sport.

Newly released figures from the official British company registry show that Beckham’s income from his Footwork Productions company in the year ending Dec 31, 2008, soared by 91% from the previous year to £9.97mil.

The company’s gross profit of £12.09mil, which rose about 15%, includes income from endorsements. That figure is believed to account for two-thirds of the 34-year-old Beckham’s sponsorship income.

A separate company, Brand Beckham, receives his US$5.5mil basic salary from the Galaxy, the share of the merchandising he generates for the Major League Soccer team and joint endorsements with wife Victoria, including their range of fragrances.

Beckham joined the Galaxy on a five-year contract in July 2007. Despite sponsorship contracts with Gillette and Pepsi not being renewed, his advisers at 19 Entertainment are confident of expanding his off-the-field portfolio.

As well as developing his own range with Adidas, Beckham’s management team is looking to secure up to six sponsors in various areas.

Beckham’s enduring global appeal is likely to be helped by a second five-month spell at AC Milan from January, which will boost his chances of going to a fourth consecutive World Cup with England. — AP

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