Friday March 19, 2010
Astro Arena channel for local sports
KUALA LUMPUR: Malaysians will enjoy more local sports content when Astro Arena, the country’s first local sports channel, goes on air on March 26.
The 24-hour channel, which will be predominantly in Bahasa Malaysia, was launched by Youth and Sports Minister Datuk Ahmad Shabery Cheek at the Wisma OCM yesterday.
Astro and the Olympic Council of Malaysia (OCM) will collaborate and promote Malaysian sports events regionally and internationally.
“The launch of Astro Arena is timely and in line with the Ministry of Education’s recent announcement in making sports as a school subject,” said Shabery.
He added that Malaysians would be able to follow the nation’s sports heroes closely, especially in major events this year including the inaugural Youth Olympics in Singapore (August), New Delhi Commonwealth Games (October) and Guangzhou Asian Games (November).
The OCM president, Tunku Tan Sri Imran Tuanku Jaa’far, said that the new channel would also allow for smaller sports to gain air time and create greater awareness of their tournaments.
Astro Arena has appointed Lee Chong Wei, Esther Cheah, Daniel Bego, Mohd Hazizul Hasni Awang, R. Puvaneswaran, Mohd Aidil Zafuan, Mohd Zaquan Adha and P. Mariappan as the channel’s ambassadors. As ambassadors, they will be involved in sports clinics and road shows.
- Chong Wei continues to stay focused despite all the changes
- Khairy to look into matters after review
- Denmark’s Hoyer is new president of the BWF
- Pandelela-Mun Yee bag silver in Guadalajara
- Dragons aim to get back to winning ways against Heat
- The missing link
- Kevin smashes 400m freestyle national record to take gold
- Indonesian coach: Individual sponsorship will revive our shuttlers’ fortunes
- Izwan steers Sapura to third place
- Apacs extend Chun Seang’s contract for another year
- Williams sweeps Azarenka aside in Rome
- Six uncapped players get Ireland opportunity
- Thongchai faces McDowell in Match-Play climax
- Shaky start for favourites China
- Pedrosa wins in France, takes MotoGP lead
- Deans happy to take a punt on O'Connor at flyhalf
- Golf: Griffin wins fog-bound SK Telecom Open
- Swimming: Phelps throws cold water on comeback report
- Golf: Choi edges sizzling Nordqvist for LPGA lead
- Nadal to meet Federer in Rome final, Serena rolls on
RSS
