Vogiatzakis: Malaysians love their brands more than their global counterparts
PETALING JAYA: In the wake of global economic uncertainties, consumers are using their buying power to make a stand. And the power of consumers to impact change is greater than ever.
In Malaysia for example, it was revealed that a whopping 63% of consumers believe brands actually have a more important role than the government to create a better future. This was higher than the global percentage of 55%.
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