Harmandar Singh
PETALING JAYA: It is not the “Malaysia’s Got Talent” show but the format is similar.
Featured on stage will be the latest marketing campaigns in the country presented by their creators.
Also labelled the “TED Talks of Marketing”, The APPIES marketing campaigns awards 2024 showcases the creme de la creme marketing campaigns across 21 product and service ccategories.
“What sets The APPIES apart from the rest is that each featured campaign is presented live by the brand marketers and campaign creators before a panel of judges and a full audience.
“Only outstanding campaigns that have a unique marketing success story would go on to win The APPIES trophies,” said Harmandar Singh, president of APPIES Malaysia. Led by APPIES Malaysia 2024 senior advisers, Adam Wee Abdullah and Santharuban T Sundaram, all entries would be judged by a panel of 22 chief marketing officers – the Who’s Who in the marketing fraternity.
The keynote opening speaker would be Jamshed Wadia, Asia vice-chair of digital at Edelman.
He will delve into the impact of artificial intelligence (AI), with insights and thought starters for the marketing and communications Industry to consider.
It would steer away from cliches and the hype around this topic and focus on practical considerations like organisational readiness, safely integrating AI in Marcom workflows, re-examining the marketing technology stack, building a culture of innovation, protecting human ingenuity, and bringing ethical considerations of AI usage.
“Over the years, The APPIES has attracted the attention of top marketers, agencies and partners.
“It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing.
“It truly is an industry milestone you can experience on July 11 and 12 at the Eastin Hotel ballroom,” said Harmandar.
