Critics said influencers are presenting an untrue glamorous view of Pakistan. Photo: AFP PHOTO/Eva zu Beck
They are young, Western, and full of praise for Pakistan. Travel influencers have moved in on the “land of the pure”, but critics warn their rose-tinted filters are irresponsible and sell an inaccurate picture of the conservative, militancy-scarred country.
As security improves, cricketer-turned-prime-minister Imran Khan is keen to promote the nation’s tourism potential, with the government claiming it has eased visa restrictions for many foreign visitors.
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