Food snapped up in an hour in Cheras


A worker arranging egg trays for sale at the JER 2.0 programme in Taman Cheras Prima, Cheras.

ALMOST all subsidised goods offered during Selangor’s Jelajah Ehsan Rakyat (JER) 2.0 programme in Taman Cheras Prima, Cheras, were snapped up within an hour.

Residents living near the area were seen queueing up as early as 7am despite the programme being scheduled to start at 10am.

Around 11am, most items were sold out.

Retiree Chow Wai Kuen, 76, said the process of buying the essential items during the programme was smooth.

“They allowed senior citizens to buy the items first. I got a whole chicken, a tray of eggs and a bag of rice,” she said.

Chow said prices were cheaper by RM3 to RM5 for each item compared to elsewhere.

“I got the tray of eggs for RM10 but it might cost RM13 at the market.

“Prices of these essential items are getting more and more exorbitant and this programme will help lessen the financial burden of the people,” she said.

Housewife Jeriah Jamil, 57, who lives in Taman Cheras Prima flats just across the road from where the programme was held, said the items on sale were affordable.

“My husband always buys groceries but he is busy today.

“It is really worth it as the market price is much higher,” she said.

JER 2.0 offered six items for sale namely dressed chicken, eggs, frozen beef and mackerel, bottled cooking oil and rice.

Each person was allowed to buy only one unit of each item to ensure more people benefitted from the programme.

Balakong assemblyman Wong Siew Ki said the JER 2.0 programme in Taman Cheras Prima was the first in Balakong this year.

“Last year, there were six JER programmes which started in October.

“This year, we are looking at new housing areas such as low-cost flats.

“We try not to hold it in the same area and are looking at Taman Cheras Jaya and Bandar Damai Perdana as the next venues,” she said in a press conference.

Wong said JER 2.0 would normally be held away from the morning market so as not to compete with market traders.

“For each programme, there will usually be 500 chickens and 300 units of other products,” she said.

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