MY youngest son was born in 2013, placing him firmly within the emerging cohort known as Gen Alpha. This generation, often defined as those born from the early 2010s to the mid-2020s, is set to be the most technologically immersed group we’ve seen yet.
Growing up with smartphones, tablets, and artificial intelligence (AI) from birth, they are digitally native, highly connected, and often described as the most materially endowed generation.
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