MILAN (Reuters) - Italy's Serie A aims to expand its foreign revenues over the next three seasons despite the challenge posed by the coronavirus pandemic, as it presses ahead with plans to develop its media business and increase exposure abroad.
Home to Cristiano Ronaldo's Juventus, Serie A launched on Monday a tender to sell the rights to screen its matches outside Italy for the 2021-2024 period, defying challenging market conditions due to the pandemic.
Already a subscriber? Log in.
Subscribe or renew your subscriptions to win prizes worth up to RM68,000!
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!