Serie A aims to increase foreign broadcasting revenues despite COVID-19


  • Football
  • Saturday, 28 Nov 2020

FILE PHOTO: A logo of Italy's Lega Serie A is seen in Milan, Italy, December 17, 2019. REUTERS/Flavio Lo Scalzo

MILAN (Reuters) - Italy's Serie A aims to expand its foreign revenues over the next three seasons despite the challenge posed by the coronavirus pandemic, as it presses ahead with plans to develop its media business and increase exposure abroad.

Home to Cristiano Ronaldo's Juventus, Serie A launched on Monday a tender to sell the rights to screen its matches outside Italy for the 2021-2024 period, defying challenging market conditions due to the pandemic.

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