(From left) Esplanade F&B Sdn Bhd business development and operations head Vincent Chin, Palaterium Sdn Bhd chief executive officer Zenda Ng and Esplanade F&B Sdn Bhd director Raymond Goh at the HWC Pavilion Bukit Jalil, KL, signature store launch.
HWC Coffee elevates Malaysia’s coffee drinking experience with top-rate beans and signature store
TAIWANESE premium coffee specialist HWC Coffee offers Malaysians a whole new cuppa experience with the latest launch of its top-rated coffee beans named the Neroli series in conjunction with the opening of its stunning seventh store in Pavilion Bukit Jalil, KL.
Spanning across 50sqm, the first HWC Coffee signature store features an industrial style café concept open daily from 10am to 10pm.
The Neroli series is touted to produce a brand-new taste to the coffee. Neroli, typically an extract from the flower of the orange blossom tree, boasts a scent profile akin to summer that is citrusy, floral, green and slightly bitter.
Coffee aficionados can experience the exceptional grade Neroli series coffee beans with a score of 93 points – out of a 100-point scale – that offer an incredible taste and aroma with revitalising hints of chamomile and rose.
It features a light citrus flavour profile with natural hints of sweet honey that provides coffee-lovers with a sour yet refreshing experience.
The after-taste is touted to burst the drinker's sensory information – elevating the experience even further.
Neroli series is a medium-light roast coffee bean made by 100% Arabica beans from Kenya, Ethiopia, and Peru.
The Neroli series is touted to produce a brand-new taste to the coffee.
Haute coffee
In constant pursuit of the greatest coffee at an affordable price HWC Coffee, the latest series marks the highest rated coffee bean the company has to offer.
HWC Coffee first set foot in Malaysia early in the year and has since established itself as a specialty coffee brand thanks to its HWC 91-points specialty coffee bean that was well-received by locals.
It also offers its award-winning coffee-based bubble drink Triple Champion Brown Sugar Bubble Caffe Latte using espresso made from 91-points specialty coffee beans mixed with brown sugar, milk and tapioca balls.
To elevate the coffee drinking experience in Malaysia, HWC Coffee plans to bring into Malaysia more high-quality specialty coffee beans be it blended beans or single origin beans around the world.
HWC Coffee strives to build “one-stop” service that covers production to sales, in ensuring each of the processes undergoes a stringent criterion.
Keeping environmental sustainability in mind, the coffee farm adopts eco-friendly gardening habits without damaging the ecosystem, whilst providing clean, safe and environmentally friendly coffee products to end users.
Moreover, the products go through a strict cupping process, produced by internationally certified roasting and packaging factories. What’s more, Specialty Coffee Association (SCA)-certified roasters often check product quality, to ensure products are made in a sustainable and safe manner.
Global footprint
HWC Coffee got its name from the soil used – black soil. Rich in organic and nutrients, black soil is said to be ideal for high quality coffee bean cultivation.
It first began in 2016 when the team managed to set up three retail stores and a roasting factory and started to franchise its business the following year. Since then, HWC Coffee has opened as many as 70 stores in Taiwan.
On local shores, since venturing into the Malaysian market early this year, the coffee chain has opened their first kiosk at 1 Utama Shopping Mall and subsequently expanded its footprint in the Klang Valley to Sunway Putra Mall, Sunway Velocity, Aeon Taman Maluri, SS15 Subang Jaya, Avenue K and IPC Shopping Centre
HWC Coffee aims to have 15 kiosks across the country by year end. Next year, the company plans to expand to Brunei, while scaling up kiosk businesses as well as set up its regional ecommerce platform.
The coffee chain will also expand its product portfolio by introducing beverages brewed with different coffee beans. Coffee lovers can opt for its drip bag coffee series which are also available on Subplace, which allows monthly subscription.
The Neroli series is available in all HWC Coffee stores with an additional RM3-RM3.50 per cup. Aficionados can opt to purchase the Neroli series coffee bean via ecommerce platforms and stores at RM90 (227g).
For more information about HWC Coffee, visit www.hwccoffee.my.
